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Monday, 2 June 2014

At Five Years Old, Bing Has Come Far Yet Has More To Grow

Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as a search leader.

Give Bing A Week & You Might Think You Were At Google

I know what some might be thinking. Bing’s a solid competitor to Google? Bing certainly has had its stumbles. Every year, it seems like it redoes its search results pages in an attempt to figure out what it should be. It gained no respect from Google or others by harvesting Google’s search results as one way to improve its own relevancy. The Farecast feature it proudly touted at launch died a quiet death earlier this year.

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