Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results.
Previously, Google had only been indexing selected apps, although the
program has been steadily growing and recently expanded into multiple languages.If the user has the app in question installed, say OpenTable, and
does, for example, a restaurant search, she can be linked from search
results directly to the profile page within the OpenTable app.
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