Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast
that shows Google losing share of the mobile search ad market. The
company says that apps are taking their toll on Google’s mobile ad
dominance.
The firm says that US mobile advertising in total will be $17.73
billion this year. That would mark huge growth over the $7.1 billion
recorded in 2013, according to the IAB. Indeed mobile ad revenues would have to more than double, which is possible but an extremely aggressive scenario.
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