BrightEdge has released a report that observes, “over
one in four mobile sites are misconfigured, leading to a massive
loss of potential traffic. Twenty-seven percent of mobile sites are
ranked lower than they should be because Google and other search engines
do not recognize the mobile site as related to its desktop
counterpart.”
The report was inspired by panel discussion at SMX Advanced earlier
this month. BrightEdge says its data (billions of queries) reflect about
“62 percent of organic searches show different results depending on
whether the search was performed on a desktop or smartphone.”
The SEO firm sought to determine whether specific types of “mobile
configuration” impacted mobile search rankings. By ”mobile
configuration” the company means responsive design, dynamic serving or
dedicated mobile sites (separate URLs)
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