Google is on the cusp of a search volume siege from soccer (aka
football) fans as the 2014 FIFA World Cup™ nears. A look at Google
Trends data shows we’re on the upswing what Google can expect when the
tournament starts on June 12, based on the volumes the last two times
the World Cup was held, in 2006 and 2010. What may surprise you is the
search results from all this “World Cup” interest will be largely free
of ads on Google.com.
FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property
protection on terms including “World Cup”, “FIFA”, “COPA 2014″ and even
“Brazil 2014″. Search for “Brazil 2014″, and you won’t see ads from
companies selling tickets, travel packages, or even FIFA-authorized
shirts. Instead you’ll see what Google calls a OneBox, which at this
point offers an at-a-glance view of upcoming matches, a rundown of the
team groups, a game bracket, and a link to FIFA.com
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