Google wants to motivate advertisers to make the switch from Product
Listing Ads (PLAs) to Shopping campaigns and has released an upgrade
tool to "help you upgrade in a matter of clicks," it says in a blog post.
In April, Google AdWords announced it would do away with regular PLA campaigns by the end of August
in favor of these Shopping campaigns, which it said are a new way to
manage PLAs and offer more features than PLA campaigns alone. Those
features include a bid simulator, additional options for campaign
creation, and the ability to create multiple ad groups.
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