Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, & More" presented by Diane Pease, inbound marketing manager for Cisco, and John Gagnon, Bing Evangelist for Microsoft.

Source:http://searchenginewatch.com/article/2360220/Mastering-the-PPC-Challenge-A-Beginners-Guide-CZLSF