Last month, I attended an industry conference on programmatic buying.
Amidst all the discussion, there was one specific anecdote that had
seemingly nothing to do with advertising that really stuck with me.
A panelist shared a story about her husband’s recent weight loss.
Despite her husband’s belief that his time at the gym was paying off,
the couple soon discovered the actual source of his new trim figure was
because he had cut burritos out of his diet. The moral of her story was
that advertisers must be wary of making assumptions and understand if
they are asking the right questions.
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