Down the history of SEO initiatives, there have been a lot of controversies regarding the paradigm and how it is achieved. Performance-based SEO is one such hot topic that has been around us for so long. Quite a many SEO experts reveal that most performance-based SEO initiatives do not take into account the real benefits to the sites, rather they are employed as cheap tricks to maximize the profits of the SEO agencies. Especially during the last decade, SEO concepts and practices have undergone a drastic change.
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