It is very
common to come across situations where a website redesign is being implemented
and mistakes occur during this phase – mistakes which are very common and can
occur very easily. While the redesign might improve some aspects of the website
such as an improved UI, higher conversions, improved messaging and branding,
other aspects might deteriorate such as a drop in SEO or website traffic.
Although there are numerous resources available on the internet, that have
previously spelt out these errors and how to avoid them, the mistakes do occur
from time to time. This post brings about information on how to identify these
mistakes and prevent their recurrence in future:
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