Google is still the most important and influential search engine company in the world.
According to Alexa, Google maintains a number one global and U.S. ranking for the most visited website, and this does not even begin to scratch the surface of the total impact of the company. After all, Google also has YouTube, Chromebooks, AdWords, and many other things underneath their umbrella.
When you put all of this together, it is no wonder that website developers place a major emphasis on hitting all of Google’s criteria for SEO. Simply put, without a strong search engine ranking on Google, most websites that require revenue would not survive.
The Constantly Changing World of Google
If you set aside everything that Google does for other websites and simply focus on the company itself, you see a fascinating picture of success.
For example, the real-time statistics for everything from unique web searches to the total amount of Chromebooks sold per second are quite compelling.
Every second, approximately 445 unique searches are entered into Google by 71 unique visitors.
That’s a lot!
This means more than 6.1 million unique visitors use the Google search engine on a daily basis, and the company also attracts 64.5 percent of all U.S. desktop-based searches. With numbers like these, it shouldn’t surprise anyone that Google has been able to make increasingly demanding algorithms that reward or punish each site based on a long list of factors such as the quality and accuracy of their written content.
But let’s take a look at how fast Google grew.
How Quickly Did Google Grow?
The Google search engine was launched in September 1997, and the company that shares its name was officially founded one year later. During the first year, Google averaged 10,000 searches daily, and this number grew to 3.5 million by September 1999. Clearly, the search engine took off very quickly, but even this early popularity could not have prepared most Internet users and website developers for what would happen between 1999 and today. As of three years ago, Google was assisting people worldwide with a stunning 3.3 billion searches per day, and this number continues to rise as Internet usage increases.
Taking a Closer Look at Google’s Real Time Impact
YouTube was definitely a smart acquisition for Google, and industry experts anticipate that it will generate $20 billion annually by 2020. Currently, users are watching more than 100,000 hours of combined video via YouTube every 45 seconds, and this has enabled YouTube to become the third most popular website worldwide.
Approximately 40 Chromebooks are shipped to consumers every minute. This product may not yet have achieved the same market presence as a Mac laptop, but the numbers are getting closer every day. This also helps highlight the fact that Google’s drive to diversify by offering a variety of products and services allows the company to utilize their easily recognizable name in order to increase profits.
Perhaps the most intriguing statistic for web developers and SEO marketers to pay attention to is associated with AdWords. This Google moneymaker has become a huge traffic resource for companies around the world, but any ads that fail to meet certain standards and guidelines are removed. Most online marketing companies will probably be surprised to learn this happens quite often.
In fact, 39,960 ads are pulled from the AdWords platform every hour due to violations of the company’s terms of service. That works to make it a top priority for businesses to pay close attention to each rule before publishing an ad.
Looking To The Future
In two years, the Google search engine will celebrate its 20th anniversary. The company that started with a simple search engine now develops driverless cars and is attempting to bring Wi-Fi access to remote locations around the world. With this level of drive and power, it has never been more important for website developers and SEO experts to make sure they stay up to date with each of Google’s algorithm changes.
No comments:
Post a Comment