Create Branded SEO Reports With WebCEO [Sponsored Post]

This is a sponsored review. WebCEO provided access to an enterprise-level account for SEJ to review.

WebCEO provides an accurate description of their services simply through their company name. They provide a platform that can essentially run your SEO team, complete with white labeled automatic reporting in any language and a robust system that not only shows what you need to fix, but also how to bring in more website views.

Tools You Will Love

Let’s break each category down within four main areas of concentration: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

1. Site Audit

The Site Audit category begins with keyword research for your site that includes a “Spy on Competitors” feature. A “Technical Audit” tool then checks for broken links. Then you can conduct a general “On-Site SEO” analysis before optimizing individual landing pages for specific keywords.

I really want to point out how comprehensive this program is. I felt like every time I went to check on one feature, I found another feature I just love.

Since there is a ton to show you in Site Audit, I’ll focus on a few of my favorites.

A. Landing Page SEO

This feature allows you to target specific pages and blog posts to check for optimization and page analysis. Here is how you can use this tool.

Choose a landing page from the drop down menu or add another to focus on.

Once you choose the page or post you’d like to focus on, click on “Add Keywords”. Here the system will pull from words found within the page. You can also manually add more.

You can also see above where WebCEO displays the number of searches per month based on keywords. (This is shown on a local and global level.) So you can input a list of keywords, see which ones make sense from a search perspective, and optimize each of your important pages based on those results.

After you select your focus keywords, hit save. WebCEO then scans each chosen page to give you a report about any critical issues and what can be fixed to achieve higher rankings.

B. Page Speed

You can also click “Page Speed”, where your speed score is instantly calculated. Here, you can view advice about increasing the speed of your website.

C. Mobile Friendliness

You can even view how your page looks on mobile devices. This is especially important after Google’s Mobile Search Algorithm, where mobile friendliness is now treated as a ranking signal.

These audits can be done by page or post. Talk about a deep level of insight to your website and blog!

D. Page Authority & Internal Link Optimization

Page authority is the likelihood of a specific page appearing in the search results. When you click on “Page Details” in “Internal Link Optimization” you will see a list of inbound and outbound links.

2. Link Building

I am realizing with WebCEO, each section could be broken down into a separate post. But, to keep this one moving along, I’ll pick just a couple of things to focus on. Let’s first target “Backlink Quality Check”.

A. Backlink Quality

You will find this in the “Toxic Links” report…

Here, you can manually go through your links and check which ones are ok, or disavow the ones you deem toxic to your site.

B. Content Submission

Under the “Link Building” category, you will also see an entire section on content submission. Here you can set up your website for submission to local and niche directories and search engines that allow automatic submission. If you run a brick-and-mortar business or target a local audience, the “Local Submission” tab will be of great help.

You then click on the resources you want your website submitted.

3. Social Metrics

This section is extremely valuable in my eyes. It allows you to reach out to potential partners, find people to follow on Twitter, see what is going on in Google News that relates to you, and find a bunch of marketing opportunities all in one location.

A. Track Social Engagement

Within “Social Engagement”, you get an accurate view of how your social media efforts are paying off. Here is an example:

B. Compare Against Competitors

You can also see how you compare against your competitors on Twitter, Facebook, and Google+. This section also provides an overview of the social interactions for each blog post.

(Side note – this would be an excellent way to find the top posts with the social media traffic numbers for your competition!)

In the “News and Blogs” area, you will see what keywords (and what competitors) are mentioned. This is a quick way to find who is talking about topics you are interested in ranking for. Now you know where to find potential linking partners.

4. Marketing Analytics

In this section, you find reporting that shows you where you sit from a search engine ranking perspective. You’ll also glean information about your competitor’s search position. WebCEO’s “Rank Tracker” will help you check your keyword rankings across 350+ global and local search engines, monitor your mobile and YouTube rankings, as well as Google Places, Image, and Shopping results. You can even track your social media profiles and other external landing pages for rankings as if they were part of your website.

Using WebCEO for Your SEO Needs

A. For Agencies

Not only will the full list of tools help you, but you can also send white-label reports to clients. It takes seconds to view the reports, and they can even be emailed to via PDF or CSV files on an automated schedule.

Simply choose which reports are to go out and when. Your clients will get constant updates without any extra effort on your part.

Note that agencies can also allow their clients to use the tools themselves on the above mentioned white label sub-domain. Reports don’t always have to be read-only when you have clients that want to participate more with a hands on approach.

Have a client whose native language is something other than English? Not a problem with WebCEO. Simply add a language from the “My Account” tab on the far right corner.

Click on “Language”. You can then choose from a large selection of languages that can be used in your reporting.

You can easily select the language of your choice by clicking on the “EN tab” on the menu bar.

B. For Site Owners

If you are a website owner and you are not sure exactly what to do with all this information, WebCEO provides a thorough online training course that can found in the project dashboard.

The course is called “Do It Yourself SEO”. Here, you’ll find tasks to complete with detailed instructions. Even if you have already done some of these tasks, you may find there is always one more thing you can be doing to rank better. And, when done in the systematic way that WebCEO allows, you will begin to see results for your efforts quickly.

My favorite thing about WebCEO is that you can zero down to specific pages and get a ton of insight. It is more than an overall site sweep of what you can do – this is down to the post.

There are several activities you can set up to do automatically, which include scanning for updates in rankings, backlinks, and site metrics. All of these automated activities can free up your time to focus on other marketing efforts.

The system itself is extremely thorough and can keep an entire SEO team busy with a structured work outline.

Sign up for the unlimited time Free Version, which allows you to rank check six keywords, find and analyze 20 backlinks and audit the homepage of two websites. Check it out and let me know what you think in the comment box below!

Source:http://www.searchenginejournal.com/need-optimized-bring-ceo-webceo-review-sponsored-post/130299/