For many in the SEO profession, the hardest part of optimizing sites for search isn’t the technical aspects of code – it’s the ongoing struggle to consistently obtain relevant, authoritative links. Sure, it may be tempting to take shortcuts, but SEO professionals who see the big picture have the opportunity to combine a mix of art and science to get great links the natural way.
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This is done through savvy content marketing and promotion – what can also be called “real marketing”. An ongoing marketing and promotion machine that can create great pieces of content which resonate with viewers and accomplish a goal (usually information that reinforces a product or brand) can be the holy grail of SEO.
Great content gets shared, plain and simple, and in a world of constant, insatiable content consumption with millions of publishers vying for attention, the quality of said content needs to constantly improve.
Today, I am going to discuss some current trends in content marketing, for use both in creating real value for the user but also for the very important secondary role of link building.
There’s an important mindset for thinking about these promotion tactics – starting with understanding why focusing on the user experience ultimately leads to more successful campaigns. This happens because richer content will be shared more, which means it will earn more quality links, citations, and signals.
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