Origin Stories of Powerful Blogs: How WordStream Moves the Needle on Traffic, Leads, & Awesomeness

I’m always interested in how blogs that seem to get tons of traffic and shares every time they hit publish got their start. If you’re toiling in obscurity (which is the case for a vast majority of company and personal blogs) you’re likely more interested in how a blog went from zero to prominent and profitable than you are in learning all the tips and tricks that the rich use to get even richer.

Towards that end, this is the first post in a series of interviews with people who were involved in the early stages of what are now powerful blogs that have large readerships and get lots of traffic and shares. The focus of these interviews is to find out what these powerful blogs did at the beginning to get where they are now: What mistakes did they make? What worked well right off the bat? What would they do differently knowing what they know now, and what would they absolutely not change?

The subject of this interview is Elisa Gabbert. Elisa is the SEO and Content Marketing Manager at WordStream Inc. She has been at WordStream for six years, managing the company’s popular blog, which covers internet marketing topics including paid search advertising, content marketing, conversation rate optimization, social media and more, as well as driving WordStream’s overall content strategy. She is also a poet and essayist.

Source:http://www.searchenginejournal.com/origin-stories-powerful-blogs-wordstream-moves-needle-traffic-leads-awesomeness/130557/