SEJ Wrap-Up: 3 Recent Google Updates You Need to Know About Today & Build Links This Weekend

Over the past few weeks alone there have been four significant updates to Google search results. Have you been able to keep up with them all? Moreover, have you been able to determine how they will affect your business.

How do the recent update impact or affect you and your business? In multiple ways, says SEJ contributor Adam Riemer. One example is if you’ve seen traffic dropping from organic search, as the increase in ads above the fold could mean fewer clicks on your organic listings.

In this week’s top post, Reimer goes through a list of steps you can take to ensure your site is prepped and ready to take on this myriad of new updates.Read the full post here.

How to Safely Earn Four Backlinks This Weekend

For all the black hat tactics, link penalties, and bad mouthing, backlinks still matter. Experts agree that “domain-level link features” and “page-level link features” are the most influential factors in a site’s ranking.

VIP Contributor, Neil Patel, can attest based on anecdotal evidence from his own sites and consulting with others that backlinks drive a site’s authority, traffic, and revenue.

Any discussion of link building is dangerous territory nowadays — to be as clear and helpful as possible, Patel provides four simple, safe, and effective ways to gain at least four backlinks. Read the full post here.

Source:https://www.searchenginejournal.com/sej-wrap-3-recent-google-updates-need-know-today-build-links-weekend/160829/