#SEJThinkTank Recap: Social Media on a Budget: Best Practices, Tools for SB & Non-Profts

On Wednesday, April 6th, SEJ’s Social Producer, Caitlin Rulien, joined the SEJ Think Tank to give a presentation on how to succeed on social media when you are working with limited resources – either because you have limited time, a small staff, or a very small budget. Her tips and tools are particularly useful if you own or work for a small business or non-profit.

A few Tips Caitlin Shared Include:

• Determine who your audience is and what drives them.
• Figure out what channel your target audience is on and focus your efforts there, instead of trying to be everywhere at once.
• Abide by the 80/20 rule!
• You can’t do it alone – make the most of the resources you do have, including volunteers and scheduling tools.

Tools & Resources Mentioned: (in the order mentioned)

• Technology infographic
• Puppy Love video
• Slack
• Buffer
• BuzzSumo
• Twitter Lists
• TweetDeck
• Canva
• PicMonkey
• Sites to find free images
• Page Insights help (Facebook)
• Twitter Analytics
• Crowdbooster

Listen to these Marketing Nerds episodes to learn more!

Caitlin has been on two episodes of our podcast to share more information on social media and influencer networking. You can listen to them below.

Marketing Nerds Podcast: Social Media Tips for Non-Profits

Marketing Nerds Podcast: Examining Organic Promotion and Influencer Networking

Watch the Video Recap:

View Caitlin’s Slides

Social Media on a Budget: for Non-Profits and Small Businesses from Search Engine Journal

Join Us Next Time!

The next meeting of the SEJ ThinkTank will be on April 20th at 1 pm. Join us for a sponsored webinar on how to improve your search discoverability withKrista LaRiviere, Cofounder and CEO of gShift. Her presentation will focus on leveraging off-site content and influencers to get found online. If you want to learn more about helping your target audience find your website, you will want to attend!

Source:https://www.searchenginejournal.com/sejthinktank-recap-social-media-budget-best-practices-tools-sb-non-profts/161017/