Does Moving to a New gTLD Domain Name Help Rankings?

I’ve been doing SEO for the better of 15 years now, and have seen a lot of website marketing techniques and plenty of SEO techniques come and go over the years. Some are still around–and really do drive quality traffic to websites. But there are those techniques considered black hat, grey hat, or just too spammy that they’ve essentially been dismissed as legitimate marketing methods.

When it comes to the New gTLD domain names, such as .AGENCY, .MARKETING, .CARS, or .ATTORNEY (there are over 700 of them now), I have been very curious to know if they’re just a fad or if they’re a marketing technique that’s here to stay. So, back in 2014, I started testing.

Google AdWords and New gTLDs

In our first round of testing, back in 2014, our agency, Globe Runner, ran Google AdWords campaigns and sent traffic to a keyword rich domain .com domain name and, at the same time, sent clicks to a keyword rich .DIAMONDS domain name. We used 3caratDiamonds.com and 3Carat.Diamonds, and used the exact same keywords, ad copy, and landing pages. The only difference was the domain name.

Source:https://www.searchenginejournal.com/moving-new-gtld-domain-name-help-rankings/163098/