Many content marketers make the mistake of creating content solely to attract and support new customers, forgetting about the rest of the customer journey. Instead of focusing on the different stages their customers will go through on their buying journey, they direct all their attention to a new audience, meaning they are missing a huge part of their existing readership.
Source:https://www.searchenginejournal.com/use-customer-journey-mapping-shape-content-strategy/163827/?ver=163827X2
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