As many as 15% of the searches made through Google each day are completely unique. This means a good percentage of the millions of searches made each day are tough for advertisers to predict. These searches provide an exciting opportunity for marketers, but only if you can predict what your target audience will type into that search bar. Plus, as voice searches continue to grow, this phenomenon will likely grow.
Source:https://www.searchenginejournal.com/next-sejthinktank-wwordstream-5-super-simple-ways-dominate-ppc-keyword-research/165316/
Source:https://www.searchenginejournal.com/next-sejthinktank-wwordstream-5-super-simple-ways-dominate-ppc-keyword-research/165316/
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