Emojis, once discounted as nonsensical Millennial-speak, have proven to have some marketing value for brands like Taco Bell, Domino’s, Tim Hortons,Ikea and Dove. And so the emoji gold rush is on. But, like any marketing tactic, there’s a time and a place for these emotional symbols – and they don’t work for every brand.
Source:https://www.searchenginejournal.com/ultimate-emoji-guide-marketers/164871/
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