Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate.
Source:http://searchengineland.com/adobe-paid-search-opportunities-lie-in-tablet-targeting-and-plas-145469
Source:http://searchengineland.com/adobe-paid-search-opportunities-lie-in-tablet-targeting-and-plas-145469
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