Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting competition is still relatively light.
Source:http://searchengineland.com/report-plas-drove-28-of-google-non-brand-ad-clicks-in-q4-145398
Source:http://searchengineland.com/report-plas-drove-28-of-google-non-brand-ad-clicks-in-q4-145398
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