As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search engines and up-and-up marketers alike.
Source:http://searchengineland.com/googles-matt-cutts-bings-duane-forrester-on-search-police-panel-at-smx-west-2-146866
Source:http://searchengineland.com/googles-matt-cutts-bings-duane-forrester-on-search-police-panel-at-smx-west-2-146866
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