Google just announced that data from search funnels will now be incorporated in the campaigns, ad groups, keywords, and ads tabs where it will be easier to act on. This is a welcome change for all advertisers; advanced advertisers will find it easier to incorporate the additional conversion metrics into their strategies and newer advertisers may become more aware of the usefulness of these metrics.
Source:http://searchengineland.com/search-funnel-data-now-more-actionable-in-adwords-148403
Source:http://searchengineland.com/search-funnel-data-now-more-actionable-in-adwords-148403
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