Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!).
Source:http://searchengineland.com/super-bowl-commercials-2013-edition-what-about-search-engines-147766
Source:http://searchengineland.com/super-bowl-commercials-2013-edition-what-about-search-engines-147766
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