Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely to juggle multiple devices while we watch the game (TV + mobile phones + tablets + laptops +….) and because we have so many more places online to interact.
Source:http://searchengineland.com/pre-superbowl-how-we-search-147142
Source:http://searchengineland.com/pre-superbowl-how-we-search-147142
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