Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”

A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s Web spam team improve search quality.

Matt Cutts explains that moving from the anonymous Web to a Web with identity helps Google understand the authority and trust of the person writing that content. It can help identify a spammer from an author with a lot of authority and credibility.

Source:http://searchengineland.com/googles-cutts-web-spam-benefits-from-using-relauthor-162055