SEJ Wrap Up: How to Make Images SEO Friendly & Retain SEO Clients

This is the wrap up of the most popular posts and announcements on SEJ over the past week. Newsletter subscribers are first to receive this and other updates. 

How to Retain SEO Clients

Those of us who work in the industry know that the role of an SEO is changing to become more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for — which are conversions, leads, and sales.

You can keep clients happy by better understanding what they really need. In this week’s top SEO post, SEJ writer Albert Costill discusses some key factors that can help you build a strong relationship with your clients, and possibly keep them forever.

View the full post here. 

SEO 101: How to Optimize Images

Photos were once a bit of an afterthought — considered by many to be eye candy. Photos make pages look nicer, but how are they affecting SEO scores? Or overall page health scores?

In another of this week’s top SEO posts, SEJ contributor Jean Dion explains how spending little extra time on your site’s photos could lead to a traffic boost. Find out how in this post.

Popular Posts Over The Past Week

#1 How to Effectively Use Visual Storytelling, By Kelsey Jones

#2 10 Content Creation Lessons from Apple, By Julia McCoy

#3 11 Ways to Improve Your Click-Through Rate, By Scott Gerber

#4 5 Ways to Keep Your SEO Clients Forever, By Albert Costill

#5 SEO 101: Make Your Images SEO Rockstars in 4 Steps, By Jean Dion

#6 How to Execute Your Startup Idea With $0, By Syed Balkhi

#7 Google AdWords Introduces Anticipated ‘Buy’ Button, By Matt Southern

#8 Google: Sites With Most Search Impressions Are Now HTTPS, By Matt Southern

#9 Google: All Domain Extensions Are Weighted the Same, By Matt Southern

#10 Enhance Your Ad Performance With Facebook Carousel Ads, By Debbie Miller

Source:http://www.searchenginejournal.com/sej-wrap-make-images-seo-friendly-retain-seo-clients/137494/