SEJ Wrap-Up: How Social Affects SEO and Why Bad Reviews can be Good

The relationship between SEO and social media has long been debated. Google has flip flopped on whether or not social signals affect rankings, but every year studies come out from companies like Moz and Searchmetrics proving that there is a correlation.

So, what real impact do social signals have on our SEO efforts in 2015 and beyond? That’s what SEJ contributor Dario Zadro breaks down for us in this week’s top SEO post. Learn how social media affects SEO, and how you can use it to your advantage.

How Negative Reviews can Actually Help You

We can’t blame you if the thought of a negative Yelp review causes panic. With the amount of influence Yelp wields, a negative review could cause quite a bit of damage to a business. However, SEJ contributor Jean Dion sees it another way.

While you might not be exactly thankful for negative Yelp reviews, Jean argues that it can have number of benefits. To be exact, she points of 4 specific benefits associated with negative Yelp reviews. If you can’t even think of 1, then you need to read Jean’s post here.

Next SEJ Webinar: September 17th @ 1pm!

Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions.

Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit. Register for the webinar today.

Source:http://www.searchenginejournal.com/sej-wrap-social-affects-seo-bad-reviews-can-good/140831/