Marketers are continuously creating content they believe has the potential to go viral, only to watch it die quickly. We watch as content marketers create content for SEO or content for social media, but we rarely see content being created that can benefit both. Why? The answer is simple: many content marketers are not doing their research, or do not have the tools to effectively perform the research needed for better content.
Source:https://www.searchenginejournal.com/5-research-tools-developing-better-content/165681/
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