The choices you make aren’t as rational as you’d like to think. Your emotion plays a big role in influencing your decisions. This emotional factor is perhaps the reason why most people prefer Coke over Pepsi despite the latter winning blind tasting tests. That’s exactly why you should use it to an advantage and tap into your customers’ emotions for marketing your brand and products. And what better way to do this than through influencers?
Source:https://www.searchenginejournal.com/form-emotional-connections-influencer-marketing/165252/?ver=165252X2
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