There is an enormous difference between creating impact and creating buzz. Ultimately, measuring the effect of content marketing is dependent on the purpose, and – fortunately for us marketers – there are enough metrics for whichever objectives we are aiming for. Although content effectiveness isn’t as easily tracked as PPC, the path of writing should be guided by some rules of thumb, which start with setting your marketing objectives.
Source:https://www.searchenginejournal.com/measure-success-content-marketing/167988/?ver=167988X2
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