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Thursday 10 October 2013
First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing
The IAB has just released
Q2 and first half 2013 online and mobile ad revenue figures. Total
digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs.
$17 billion last year). Mobile represented 15 percent of the total.
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