Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets.

Source:http://searchengineland.com/study-finds-small-businesses-waste-25-percent-of-their-ppc-budgets-173917