Is Bing A Better Buy Than Google AdWords For Small Business?

Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of leads for SMBs according to the company’s analysis.

Source:http://searchengineland.com/is-bing-a-better-buy-than-adwords-for-smbs-175218