Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort to settle potential antitrust claims against the company.EU Competition Commissioner Joaquin Almunia made public statements
asserting that Google needs to deliver additional, revised proposals
within weeks to avoid a formal antitrust proceeding. What we have now is
a kind of high stakes game of chicken.
For well over a year there has been a very public back and forth
between Google, the European Commission and Google’s rivals, who object
to the various proposals floated to date. The chief concern or sticking
point involves the presentation of ”Google content” above third party
organic links.
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