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Thursday 16 January 2014

Is Lowe’s The First Brand To Adopt Jelly?

A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you’re among the world’s biggest brands, or a small home-based business, that’s a question you have to wrestle with.Lowe’s, the home improvement retailer, appears to have wrestled with that question and answered “yes” when it comes to Jelly, the new social search/Q&A app that just launched last week.

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