A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel?
No matter whether you’re among the world’s biggest brands, or a small
home-based business, that’s a question you have to wrestle with.Lowe’s, the home improvement retailer, appears to have wrestled with
that question and answered “yes” when it comes to Jelly, the new social
search/Q&A app that just launched last week.
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