The major travel website, Expedia, seems to have lost 25% of their search visibility in Google according to Search Metrics. It appears that drop was due to an unnatural link penalty, where Nenad called out Expedia over a month ago for possible paid links on article sites.
Expedia.com’s Google Traffic Decline:
Patrick Altoft noticed a drop in Expedia’s traffic today and posted about it on Twitter.
If you look at their decline today, it looks like Google has penalized
Expedia in their search results. We reached out to Marcus Tober from
Search Metrics who sent us additional details showing that Expedia has
indeed seen a major drop in rankings for most of their generic keywords.
Here is a picture of their search visibility drop:
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