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Monday 20 January 2014

Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June

Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns.The investigation began last January, when a man complained that his personal health history was being used for ad targeting purposes.  After searching for and visiting sites related to medical devices for sleep apnea, he was retargeted with display ads for those devices when he browsed the web.

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