Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.”In it, he posits that everything Bing has done in the past to grab
market share is not working, partly because people are so used to using
Google that any hope of capturing market share from the #1 player is an
impossible dream. He suggests that, since the online division has been
“bleeding rivers of cash with little to show for it” for many years, it
might be time for Bing to give up altogether.
I would grant Bing a little more gravitas and a little more time.
With new management at the top and guidance by its founder, maybe
Microsoft’s Bing will become the little engine that could.Remember, folks, Google may not always be the only show in town.
While Google is powerful, successful and trusted worldwide, it’s had legal problems in Europe and could have more in the future with Glass. Who’s to say the US government won’t again go after Google for antitrust the way it went after Microsoft years ago? When it comes to business, Google is not exactly “sticking to the knitting,” with its driverless car project, floating data center, private airport terminal and other interests that have nothing to do with search.
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