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Thursday 20 February 2014

Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality

In today’s video from Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks.
The video is in response to the following question:
Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.
While Cutts says there is no public version of the search engine that excludes backlink relevancy, he confirms his team has run internal tests to see what would happen.

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