Please Click Below

Sunday 16 February 2014

Googling The Weather: From 20% Project To Sophisticated Query Analysis

Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe “temperature” — into the Google search box, and Google typically has an answer back to us in less than a second.

But have you noticed that our weather-related searches can be more complex now than ever?
It’s true. In recent years, Google has gone from focusing on the keywords we use to figuring out the meaning of our search queries. That’s essentially what Google’s Hummingbird algorithm is about, although – as I’ll show below — this started happening in weather searches before Google announced Hummingbird. 

No comments:

Post a Comment