Starbucks & The Economist Admit To Using Google+ For SEO More Than Social

Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts.Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+, we think about how does it relate to our search efforts.”

According to the The New York Times report, Starbucks has only three million Google+ followers compared to its Facebook page’s 36 million Likes. The New York Times says Starbucks, “Updates its Google+ page for the sake of good search placement, and takes advice from Google representatives on how to optimize Google+ content for the search engine.”

While The Economist’s senior director of audience Chandra Magee did say journalists at The Economist take advantage of Google+ features like Hangouts, she also commented on how Google+ improves the brand’s SEO efforts.

Source:http://searchengineland.com/starbucks-economist-admit-using-google-seo-social-184527