From the keyword tab, advertisers can now add several columns to
their reporting from the new Bid simulator section offered in the
Customize Columns menu. A range of bid simulator estimates can then be
viewed across multiple keywords, replacing the need to need to click the
bid simulator icon on each individual keyword.
Here are the new column options (You can ignore the Base max. CPC
listed at the top of the menu because it’s a duplication of the Max CPC
column already in the reports):
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