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Sunday 23 March 2014

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. 
From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of  bid simulator estimates can then be viewed across multiple keywords, replacing the need to need to click the bid simulator icon on each individual keyword.

Here are the new column options (You can ignore the Base max. CPC listed at the top of the menu because it’s a duplication of the Max CPC column already in the reports):

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