AdWords Editor Version 10.4 Arrives With Bid Strategies Support

The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4.Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies down to the keyword level, apply flexible bid strategies from the accounts’ shared library and copy or move items along with their bid strategies within an account or to a different account.You can also edit bids in ways that fall outside of the campaign bid strategy — for example adding CPM bids to a CPC campaign.

Source:http://searchengineland.com/adwords-editor-version-10-4-arrives-bid-strategies-support-188624