Rolfe Winkler on the Wall Street Journal blog reports
on “private conversations” that Google’s head of search spam, Matt
Cutts has within Google about rewarding sites with higher rankings in
the search results that have better security.
This is news that has come out of SMX West, as we covered just about a month ago with our story Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen. But apparently, Cutts has been talking about this internally even more now, likely even more so since the OpenSSL exploit, Heartbleed.
Heartbleed was a huge security exploit impacting over a half a
million web sites out there. It is known as a “catastrophic” bug that
may be considered the most serious bug in the history of the web. With
it, sites with sensitive data were like an open book to anyone who tried
to use the loophole to acquire that data.
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