Google is continuing to refine the way advertisers can track and
optimize for conversion tracking events in AdWords. Last week,
advertisers using call extensions and tracking call conversions were
alerted that, at the end of April, they’ll be able to split call
conversions up based on call length.
The new call conversion tracking capabilities will allow advertisers
to name specific conversions according to call length and edit call
length settings in the Conversions section in AdWords (found under Tools
and Analysis).
For example, you can create a conversion action named “Product 1″ for calls longer than 60 seconds and another named “Product 2″ for calls longer than 30 seconds. Then just choose which of these conversion actions you’d like to count for any ad group in your account.
Source:http://searchengineland.com/google-adwords-call-conversions-get-granular-enable-target-roas-bidding-188492
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