There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers.
We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped of keyword data is high.
When Google moved to secure search in October 2011, it was a major
setback to publishers, who began losing data about the keywords used to
reach their sites. That opened up Google to claims of hypocrisy, in that
advertisers continued to receive the terms while others didn’t. By
Google applying this to advertisers as well, it would close that claim
of hypocrisy by setting the same standard for organic search terms and
paid search terms.
No comments:
Post a Comment