The team at CPC Strategy spotted a new test
in the Google Product Listing Ads (PLAs) last night. In a search for
coffee grinders that was qualified with “best”, the PLAs were shown in
order of a numerical rankings system that appears to be factoring in
the quality and quantity of each item’s ratings.
In the screenshot above, notice that #2
ranked Cuisinart Supreme has by far the most reviews at 312, but with a
rating of 4 stars it loses out to 5-star rated Capresso Infinity which
has 169 reviews. However, the Cuisinart Supreme is still able to outrank
three items with 4.5 stars (De Longhi, Breville and Baratza Encore)
which each have significantly fewer ratings than the Cuisinart with the
Breville and Baratza with fewer than 50 each.
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