It’s always seemed odd that choosing to “Delete” a campaign, for
example, in AdWords doesn’t actually mean the campaign will be vaporized
as if it never existed. It’s not possible to truly delete a campaign
from an account — that historical data remains available in perpetuity.
That’s good for historical records, but can be confusing for those new
to AdWords.In a semantic move that has been a long time coming, Google is
replacing “Delete” in AdWords with “Remove” in most cases. The change
will go into effect in roughly two weeks.
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